“Capturing Beauty for Estée Lauder” ASC MAGAZINE

“…When it comes to shooting commercials for cosmetic products, grace and beauty are the names of the game, especially for a giant like Estée Lauder — the images must be sumptuous and decadent. Enter young cinematographer Idan Menin, a graduate of Florida State University’s film school and the Global Cinematography Institute — an expanded-education program started by Yuri Neyman, ASC and the late Vilmos Zsigmond, ASC, HSC. ..”


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“Here’s the Story Behind the Moving Xbox Video That Microsoft Had No Hand in Creating” AD WEEK

“…It was a story he had stumbled across about a year earlier, posted in the string of comments below a YouTube video titled "Can Video Games Be a Spiritual Experience?" The story (presumably true) was of a boy losing his father, and reconnecting with his ghost via a shared video game.

“It was this beautiful comment," Wikstrom said. "And I remembered thinking it would be great if there was some way to do it."

With help from cinematographer Idan Menin and actor Zac Pullam, Wikstrom found a way.”…”


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“Heartwarming Spec Ad for Pokémon: Evolutions, Sun and Moon Touches Both Young and Old” AD STASHER

“…John Wikstrom expresses his love for the Pokémon franchise by directing this heartwarming spec spot, "Evolutions- Sun and Moon" in honor of Pokémon's 20th anniversary. In it we see a boy as he evolves into a young man much like our beloved Pokemon…”