“Capturing Beauty for Estée Lauder” ASC MAGAZINE

“…When it comes to shooting commercials for cosmetic products, grace and beauty are the names of the game, especially for a giant like Estée Lauder — the images must be sumptuous and decadent. Enter young cinematographer Idan Menin, a graduate of Florida State University’s film school and the Global Cinematography Institute — an expanded-education program started by Yuri Neyman, ASC and the late Vilmos Zsigmond, ASC, HSC. ..”


“Here’s the Story Behind the Moving Xbox Video That Microsoft Had No Hand in Creating” AD WEEK

“…It was a story he had stumbled across about a year earlier, posted in the string of comments below a YouTube video titled "Can Video Games Be a Spiritual Experience?" The story (presumably true) was of a boy losing his father, and reconnecting with his ghost via a shared video game.

“It was this beautiful comment," Wikstrom said. "And I remembered thinking it would be great if there was some way to do it."

With help from cinematographer Idan Menin and actor Zac Pullam, Wikstrom found a way.”…”

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“Heartwarming Spec Ad for Pokémon: Evolutions, Sun and Moon Touches Both Young and Old” AD STASHER

“…John Wikstrom expresses his love for the Pokémon franchise by directing this heartwarming spec spot, "Evolutions- Sun and Moon" in honor of Pokémon's 20th anniversary. In it we see a boy as he evolves into a young man much like our beloved Pokemon…”